Aesthetic cosmopolitanism and media consumption of young people in São Paulo

Abstract

The increased circulation of cultural goods, to the point that they are disseminated worldwide, develops a sense that a global common knowledge exists. In order to understand this context, we consider global culture as an engine of cosmopolitan ways of being, and our perspective focuses on the interaction of global culture and cultural consumption. Our research goal is to discuss the meanings of cultural globalization in young people´s everyday lives, based both on its mechanical effects and on hybridization, through aesthetic cosmopolitanism. This research is part of an international project, awarded by the French Ministry of Culture and Communication and the SESC-CPF(Center of Research and Formation from Brazil). Within cultural consumption, contexts are spreading because of the indiscriminate increase of technological platforms (TV, tablet, mobile phone, computer…)and of the diversity of patterns of media consumption, meaning that new arrangements for the everyday experiences of young people are created and developed.