Social media as a tool for communicating human rights. Case study: Amnesty International

Abstract

This text analyses the importance of social networks for one of the most important non governmental organisations in the world in terms of the defence of human rights at a global level, Amnesty International, through its Spanish section. To do so, it moves from the general to the specific, starting by addressing the importance of communication as a fundamental element for development cooperation, the defence of human rights and the environment. It moves on to a general analysis of the social networks used by Amnesty International, arriving at a specific analysis of their use during the first 15 days of January 2021 by the organisation. It ends with the drawing of conclusions with the intention of opening a space for debate, which can increase the growth of knowledge about the usefulness of social networks and new technologies as key tools for the defence of human rights