Strategies of Price and Distribution in the Hospitality Industry

Abstract

It can be considered that a correlation ofthe price policy with that ofthe firms which offer Services must be assured due to the heterogeneous structure of the touristic product. Taking into consideration the touristic product‘s specificity which is immaterial and intangible, it is “distributed” only as information, image and its acquisition means only the access to a future consumption right, confirmed and guaranteed through a touristic title.