The role of the fan in Sports management

Abstract

The existence of fans, and their management, is of great importance because fan involvement and loyalty are crucial to the historical maintenance of the team or club. It is the fans who contribute to different types of revenue, such as membership fees, ticket sales, branded products, and even influence sponsorship agreements and television broadcasting rights. In sporting events, the role that fans play in promoting the atmosphere of the game, in supporting the team and even in defining the club's brand and marketing policies is unquestionable.