Introduction

dc.contributor.authorAnholt, Simon
dc.date.accessioned2025-02-24T11:28:02Z
dc.date.available2025-02-24T11:28:02Z
dc.date.issued2025
dc.description.abstractA question which is all too seldom posed by researchers in the fields of soft power, public diplomacy and nation “branding” is the most basic one of all: why do we study, measure or even discuss the images of countries? Does it really matter what people think about any country? Is worrying about such things simply vanity?
dc.identifier.issn1647-7251
dc.identifier.urihttps://hdl.handle.net/11144/7165
dc.language.isoeng
dc.relation.hasversionhttps://doi.org/10.26619/1647-7251.DT0125.1
dc.subjectDiplomacy
dc.subjectBranding
dc.subjectInternational Relations
dc.titleIntroduction
dc.typejournal article
oaire.citation.conferencePlaceLisboa
oaire.citation.editionOBSERVARE. Universidade Autónoma de Lisboa
oaire.citation.issuenº2, TD 2
oaire.citation.titleJANUS.NET e-journal of International Relations. Vol.15, n.2- Thematic dossier 2 : gestão de marca e diplomacia publica
oaire.citation.volume15

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